MGA Webinars

Join Mobile Growth Association and experts from across the mobile industry to take deep dives into the hottest topics and biggest challenges in the mobile industry. 

Up your game in app marketing, development, business, and more.

January 26, 2022

Go-to-Market Strategy for Your Subscription App

January 26th, 12 p.m. EST

Designing a Go-to-Market Strategy for Your App's Subscription Offering

Session Description:

Dreaming of strong recurring revenue for your app? It’s time to launch a subscription feature with a world-class Go-to-Market (GTM).

With Google’s new reduction in subscription Play Store fees from 30% to 15% for subscriptions, now is a great time to add a subscription to your monetization strategy. 

This webinar will cover actionable strategies and tactics to include in your app’s new subscription GTM. This session will include designing brand guidelines, value-based segmented messaging, user engagement, community contests, leveraging user-generated content, and how to be ready for launch day!

Join Jenny Pollock, Lead Subscription Monetization Manager at Together Labs as she shares her tested tactics for designing a strong GTM for your app’s new subscription offering. The session will end with a Q&A.  


March 24, 2022

How to Create Mobile In-app Guides that Delight Your Users

March 24, 2022

Jan 6, 2022 12:00 PM EST

While we strive for our mobile apps to be intuitive and user-friendly, there are always opportunities to enhance the user experience for our mobile users. One of the most successful ways you can do this is with in-app messaging – leveraging guides, tooltips, and help buttons in the app itself to help your users right when they need it.

In this webinar, Keren and Hannah will walk you through important mobile use cases and best practices including how to:

- onboard new users
- capture customer feedback
- request app store ratings
- … and more!


December 8, 2021

How to Grow Your App Outside of Traditional Search and Social Media

Dec 8, 2021 12:00 PM in Eastern Time (US and Canada)

Have you maxed out your growth with Google, Facebook, and other social networks? It may be time to look beyond those familiar channels to grow your app, but the landscape is varied and small UA teams don't always have the bandwidth to manage this process. Learn about the different types of supply inventory, which verticals are finding success outside of traditional search and social, and how they are scaling the process.

Join Miray Alanlar, Senior Product Marketing Manager at FanDuel, and Kristine Newman, Sr. Director of Product Marketing at SalientMG to discuss the ins and outs of exploring new channels to grow your app's user base.


January 12, 2022

Scale Your Mobile App in 2022: Map Out Your Growth Strategy for the Privacy Era

Jan 12, 2022 12:00 PM in Eastern Time (US and Canada)

Scale Your Mobile App in 2022: Map Out Your Growth Strategy for the Privacy Era

Mobile apps have seen explosive growth over the past two years. Is that growth sustainable in 2022? In this installment of MGS Special Editions, we will bring together a group of experts to map out a growth strategy for the privacy era. Learn what's already working, what app companies will be trying in 2022, and more.

Join Alper Taner, App Marketing Specialist & Consultant, along with a panel of growth experts from top brands to learn how keep growing your app in a privacy-centric future.