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August 13, 2020


Summer 2020 Update: Facebook Creative Testing, Why Does The Control Always Win?

1 p.m. Pacific / 4 p.m. Eastern

Brian Bowman, CEO,

Join this session to hear Consumer Acquisition's summer 2020 update on "why the control video is so difficult to beat in Facebook A/B testing". They will share their best practices which increased their creative success rate by 300%. They'll share how they tested creative in 2019, the discovery in January 2020 and deep dive into their updated testing strategy for summer 2020. You'll leave with detailed actionable tactics designed to improve the financial results and success rates of your A/B testing on Facebook.

Special Offers:
  • Free Whitepaper! All attendees will receive Consumer Aquisition's newest creative testing whitepaper.
  • Free Creative Testing! Anyone who becomes a client will have access to FREE Facebook Creative Testing. You can remove the burden of A/B testing creative from your internal UA team. You simply cover the media fees, and Consumer Acquisition's world-class UA team will manage the media buying of creative split tests for FREE (0% of spend) using our proven 3-step methodology.

September 24, 2020


iOS 14 Changes to Mobile UA Measurement

1 p.m. Pacific / 4 p.m. Eastern

Grant Harbin, Founder, Headlight

Description to come...