Videos

Influencer Marketing Gets a Metric-Driven Makeover

Live from MGS20, Mobile Groove’s Peggy Anne Salz talks to Tanya Sardana, CEO at Flyshot, which drives high-LTV installs, in-app purchases, and custom events ...

Creative first strategies for performance marketing

Mobile Groove's Peggy Anne Salz is reporting live, again, from MGS20, talking to Peggy Lee Spungin, VP Strategic Partnership - U.S. at yellowHEAD. Together ...

Law and Order: Mobile Growth Unit

MGS20 is just around the corner (February 12-13)and we're excited to announce that Kimberly Culp, Director, Carr McClellan will be joing us again. Take a look ...

Adventures in DIY Ad Servers

What happens when you can't find an ad server that meets all of your app's needs? Well, if you're Timehop's David Leviev, VP Programmatic & Partnerships, you ...

The Secret to UA in APAC

APAC has a lot to teach the larger mobile market. No one knows that better than Robert Garfinkle, Senior UA Manager at Nexon M, a Korean company that lays ...

Save more than money by automating your media portfolio

Platforms like Facebook and Google have become more automated and our media mixes have become more complicated with affiliate, influencers, OOH, native and ...

6 Takeaways from MGS19

Hyper-casual gaming. App fraud. Effective ads. AI. Snapchat. We touched on it all at MGS19. Futurist. Dreamer. Journalist. John Koetsier is all of those, and ...

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