Social casual games offer a core game loop that keeps users riveted for months, and a high level of playability and shareability that spurs spontaneous and frequent gameplay. It's a perfect fit with ads, including playables and reward videos, and a good reason to rethink how you make the match between your game and your audience. Our host Peggy Anne Salz catches up with Michael Jessen, User Acquisition Specialist at Social Point, one of the top global developers of social games played by over 45 million monthly active users on Facebook alone. Michael shares his strategy to diversify the portfolio and tactics to ensure soft launch titles (in countries including Canada) are a global success. He also tells us why Japan is the geo you want to target with your game.