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Understanding & Identifying the Untapped App Market with MobileGroove's Peggy Anne Salz

Thinking beyond the basics when looking for new App marketing opportunities is one of the best ways to set your App apart from the competition. In this episode, Peggy Anne Salz, a Top 30 Mobile Marketing Influencer and Chief Analyst for Mobile Groove, speaks about untapped App markets, top UA trends and the importance of diving deep into your marketing data.