Art Meets Data in Today's Creative Revolution
Noa Miller, Marketing Creative Strategist, yellowHEAD
Creatives have a huge impact on campaign performance, and yet the creative process is often not founded on much more than designers' subjective visual appeal. How can you take the mass amount of data used in media planning, and apply it to your ad creatives? Hear how yellowSTUDIO uses creative analysis technology to dissect creative elements and build new, better assets. Learn how the combination of art and data makes creative production more efficient and effective.
