Roblox, the popular gaming platform, is making waves with its latest collaboration. In a groundbreaking move, Roblox users in the United States can now purchase real-world items directly within the platform, thanks to a partnership with retail giant Walmart. Here’s a closer look at this innovative development and its potential impact on the gaming and… Continue reading Roblox and Walmart Discovered: The Future of Shopping
Amidst a flurry of legislative action, President Biden signed H.R. 815 into law, a comprehensive bill encompassing diverse provisions ranging from aid to Ukraine, support for migrants, to stringent measures against the opioid crisis, particularly targeting fentanyl. Nestled within this multifaceted legislation lies Division H – the Protecting Americans from Foreign Adversary Controlled Applications Act.… Continue reading TikTok in Focus: New U.S. Legislation Targets App
By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the efficiency, intelligence, and personalization of mobile apps. Here are some of the future benefits that AI can provide to both app developers and users: Increased customization AI… Continue reading The future: AI and mobile apps
By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the battle; the other half is keeping them engaged and retaining them as active users. One of the best ways to do… Continue reading How to scale your app and obtain more subscribers
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Let’s take a deep dive into the conference and share some of the key insights and takeaways… Continue reading 18 Key Learnings to Boost Your Mobile Strategy from MGS23
In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a simple install isn’t enough – they need users to take an action such as setting up direct deposit or making a first purchase.… Continue reading Mobile Growth Basics: CPA vs CPI
By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ever. Optimizing your mobile code is the first step to ensuring a great user experience. It is crucial for ensuring smooth performance and a… Continue reading How to Optimize Your Code in Mobile Applications – 10 Pro Tips
Mobile user onboarding is the process by which apps help new users become acquainted with and proficient in the use of the app. It can incorporate everything from filling out basic information to simple guides that show how to use key features. Why is mobile user onboarding important? User onboarding is integral to everything from… Continue reading Mobile Growth Basics: User Onboarding
Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, “An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time… Continue reading The App Economy Has Slowed – 3 Tips to Keep Growing
According to Business of Apps, an average app’s number of daily active users (DAUs) will decrease by 77% within the first three days after install. After the time and resources spent on UA campaigns, this drastic drop is disappointing to marketers. No app can keep every user that it acquires, though. That’s where mobile retention… Continue reading Mobile Growth Basics: User Retention
