In this MGA webinar, George Natsvlishvili, Product Owner of UA & Monetization at Lingokids, and Luis Guzman, Growth Marketing Lead at TheVentureCity, discuss developing a web-to-app strategy that maximizes market share, saves money, and improves web tracking.
Natsvlishvili and Guzman’s conversation includes valuable insights into:
- Developing a web strategy based on user-generated content
- Gaining market share based on paid ads (paid acquisition)
- Gaining market share based on SEO (organic acquisition)
- Common mistakes startups make when executing web marketing campaigns
- SEO development strategies
- Innovative companies in the web-to-app space
- App store optimization (ASO)
- Optimizing app events from web campaigns
- First steps for starting SEO for solo developers
For more details on web-to-app strategy, watch the full MGA webinar.