Rebecca Castellani

In this MGS GVC 1.0 session, Jennie Sager, Head of Nextdoor Australia, shares her best practices for operating a successful business while maintaining a social conscience.

Subjects covered in Sager’s keynote include:

  • How to leverage customer need to build a more socially conscious product
  • Combining “digital magic” with “human touch” to become both profitable and purposeful
  • Building new nodes of social capital through meaningful networks
  • The benefits of hyper-locality and word-of-mouth scalability
  • Changing customer habits with a strong value proposition

As COVID-19 continues to keep people apart, Sager’s keynote reminds us of the valuable connection offered through digital platforms. If companies lead with social responsibility, they can attract consumers with a conscience and achieve scalability through meaningful user experiences.