Understanding Ad-Fraud Post-iOS 14

Understanding Ad-Fraud Post-iOS 14

User Acquisition
Planning for Life After IDFA

Planning for Life After IDFA

User Acquisition
How Apple is Disrupting Mobile with Opt-in IDFAs

How Apple is Disrupting Mobile with Opt-in IDFAs

User Acquisition
4 Powerful Mobile App User Acquisition Techniques That Work

4 Powerful Mobile App User Acquisition Techniques That Work

User Acquisition
Sector Spotlight: E-commerce in LATAM

Sector Spotlight: E-commerce in LATAM

User Acquisition
How to Target Niche App Audiences

How to Target Niche App Audiences

User Acquisition
UA Ads: Does Process Beat Creativity?

UA Ads: Does Process Beat Creativity?

Mobile Gaming
How Post-COVID Tribes Influence Mobile Marketing

How Post-COVID Tribes Influence Mobile Marketing

User Acquisition
Craft Better Metadata with These Guidelines from the Google Play Store

Craft Better Metadata with These Guidelines from the Google Play ...

User Acquisition
Industry Insider Tips For Effective App Store Optimization

Industry Insider Tips For Effective App Store Optimization

User Acquisition
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
Successful User Acquisition in 2020 and Beyond

Successful User Acquisition in 2020 and Beyond

User Acquisition
Mobile Usage in LATAM: A Breakdown of Habits By Country

Mobile Usage in LATAM: A Breakdown of Habits By Country

User Acquisition
Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA Strategy

Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA ...

User Acquisition
How to Beat Facebook's A/B Testing Algorithms

How to Beat Facebook's A/B Testing Algorithms

User Acquisition
How To Reduce The Cost Of App User Acquisition

How To Reduce The Cost Of App User Acquisition

User Acquisition
The Importance of Impactful Investments in LATAM

The Importance of Impactful Investments in LATAM

User Acquisition
Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Understanding and Calculating Customer Acquisition Cost (CAC)

Understanding and Calculating Customer Acquisition Cost (CAC)

User Acquisition
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
The Best UI and UX Design Trends to Grow Your Mobile App

The Best UI and UX Design Trends to Grow Your Mobile App

User Acquisition
How to Achieve Scalable International Growth

How to Achieve Scalable International Growth

User Acquisition
Tips To Localize Your ASO For New Markets

Tips To Localize Your ASO For New Markets

User Acquisition
Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
New Ad Networks Mobile Marketers Should Pay Attention To

New Ad Networks Mobile Marketers Should Pay Attention To

User Acquisition
Paid User Acquisition is on the Rise

Paid User Acquisition is on the Rise

User Acquisition
Using “Love Languages” to Unlock Innovative Solutions

Using “Love Languages” to Unlock Innovative Solutions

User Acquisition
Coronavirus Helps Make the Case for Fintech

Coronavirus Helps Make the Case for Fintech

User Acquisition
MGS Embraces a Virtual Event Strategy for 2020

MGS Embraces a Virtual Event Strategy for 2020

Mobile Gaming
Make the Most of Virtual Conferences with These Tips

Make the Most of Virtual Conferences with These Tips

Mobile Gaming
Lean AI: The Secret to App Growth

Lean AI: The Secret to App Growth

Artificial Intelligence
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

The Secrets of Successful User Segmentation and Automation from Mobile Industry Insiders

The Secrets of Successful User Segmentation and Automation from ...

5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
How Apps Are Adapting to the Reality of COVID-19

How Apps Are Adapting to the Reality of COVID-19

Mobile Gaming
Putting LATAM on the Map

Putting LATAM on the Map

Emerging Paid Channels in SEA: Where To Find Your Next Customers

Emerging Paid Channels in SEA: Where To Find Your Next Customers

Monetization
Mobile App Marketing Beyond Facebook, Google, and Apple

Mobile App Marketing Beyond Facebook, Google, and Apple

User Acquisition
Paid User Acquisition is on the Rise

Paid User Acquisition is on the Rise

User Acquisition
3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

LTV
What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
TOP 5 MOBILE MARKETING TRENDS THAT WILL SHAPE 2020

TOP 5 MOBILE MARKETING TRENDS THAT WILL SHAPE 2020

Artificial Intelligence
How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
3 Strategies For Effective App Store Optimization

3 Strategies For Effective App Store Optimization

3 App Marketing Mistakes to Avoid

3 App Marketing Mistakes to Avoid

We’re All in This Together: Join Us at the MGS Global Virtual Conference

We’re All in This Together: Join Us at the MGS Global Virtual ...

Mobile Gaming
5 Tips to Win in a Competitive App Category

5 Tips to Win in a Competitive App Category

User Acquisition
7 Tips to Increase App User Retention with Effective Onboarding

7 Tips to Increase App User Retention with Effective Onboarding

Retention and Engagement
Do Contact Tracing Apps Put Privacy At Risk?

Do Contact Tracing Apps Put Privacy At Risk?

Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

Why Incrementality Is Key to Understanding Your Marketing

Why Incrementality Is Key to Understanding Your Marketing

Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Voice Technology and Mobile Apps

Voice Technology and Mobile Apps

For the Music Industry, the Revolution is Virtual and Mobile

For the Music Industry, the Revolution is Virtual and Mobile

Lessons in User Retention from the Mobile Gaming Industry

Lessons in User Retention from the Mobile Gaming Industry

Mobile Gaming
Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Q&A: Mastering UA with Apple Search Ads and Google App Campaigns

Q&A: Mastering UA with Apple Search Ads and Google App Campaigns

User Acquisition
New Ad Networks Mobile Marketers Should Pay Attention To

New Ad Networks Mobile Marketers Should Pay Attention To

User Acquisition
Q&A with People's Choice Award Winner Ashleigh Rankin

Q&A with People's Choice Award Winner Ashleigh Rankin

Mobile Gaming
Grinding Your Way to a Paid UA Loop

Grinding Your Way to a Paid UA Loop