Web-to-App Strategy: Maximize Market Share, Save Money & Improve Tracking

Web-to-App Strategy: Maximize Market Share, Save Money & Improve ...

User Acquisition
How Can App Branding Evolve?

How Can App Branding Evolve?

User Acquisition
The Do’s and Don’ts of Retargeting Apps

The Do’s and Don’ts of Retargeting Apps

User Acquisition
Leverage the Power of Shared Audiences with App Collaborations

Leverage the Power of Shared Audiences with App Collaborations

User Acquisition
Using Incrementality and Aligned Incentives to Improve ROI

Using Incrementality and Aligned Incentives to Improve ROI

User Acquisition
Learn How to Use Influencer Marketing for User Acquistion

Learn How to Use Influencer Marketing for User Acquistion

Mobile Gaming
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
The Biggest Security Threats to Mobile Fintech Apps and Ways to Reduce These Risks

The Biggest Security Threats to Mobile Fintech Apps and Ways to ...

User Acquisition
Get Your IDFA Questions Answered in this AMA

Get Your IDFA Questions Answered in this AMA

User Acquisition
Lessons Learned From Failed Apps in Latin America

Lessons Learned From Failed Apps in Latin America

User Acquisition
Understanding Ad-Fraud Post-iOS 14

Understanding Ad-Fraud Post-iOS 14

User Acquisition
Planning for Life After IDFA

Planning for Life After IDFA

User Acquisition
How Apple is Disrupting Mobile with Opt-in IDFAs

How Apple is Disrupting Mobile with Opt-in IDFAs

User Acquisition
4 Powerful Mobile App User Acquisition Techniques That Work

4 Powerful Mobile App User Acquisition Techniques That Work

User Acquisition
Sector Spotlight: E-commerce in LATAM

Sector Spotlight: E-commerce in LATAM

User Acquisition
How to Target Niche App Audiences

How to Target Niche App Audiences

User Acquisition
UA Ads: Does Process Beat Creativity?

UA Ads: Does Process Beat Creativity?

Mobile Gaming
How Post-COVID Tribes Influence Mobile Marketing

How Post-COVID Tribes Influence Mobile Marketing

User Acquisition
Craft Better Metadata with These Guidelines from the Google Play Store

Craft Better Metadata with These Guidelines from the Google Play ...

User Acquisition
Industry Insider Tips For Effective App Store Optimization

Industry Insider Tips For Effective App Store Optimization

User Acquisition
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
Successful User Acquisition in 2020 and Beyond

Successful User Acquisition in 2020 and Beyond

User Acquisition
Mobile Usage in LATAM: A Breakdown of Habits By Country

Mobile Usage in LATAM: A Breakdown of Habits By Country

User Acquisition
Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA Strategy

Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA ...

User Acquisition
How to Beat Facebook's A/B Testing Algorithms

How to Beat Facebook's A/B Testing Algorithms

User Acquisition
How To Reduce The Cost Of App User Acquisition

How To Reduce The Cost Of App User Acquisition

User Acquisition
The Importance of Impactful Investments in LATAM

The Importance of Impactful Investments in LATAM

User Acquisition
Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Understanding and Calculating Customer Acquisition Cost (CAC)

Understanding and Calculating Customer Acquisition Cost (CAC)

User Acquisition
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
Emerging Paid Channels in SEA: Where To Find Your Next Customers

Emerging Paid Channels in SEA: Where To Find Your Next Customers

Monetization
Putting LATAM on the Map

Putting LATAM on the Map

What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Paid User Acquisition is on the Rise

Paid User Acquisition is on the Rise

User Acquisition
3 Strategies For Effective App Store Optimization

3 Strategies For Effective App Store Optimization

3 App Marketing Mistakes to Avoid

3 App Marketing Mistakes to Avoid

The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
7 Tips to Increase App User Retention with Effective Onboarding

7 Tips to Increase App User Retention with Effective Onboarding

Retention and Engagement
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
Do Contact Tracing Apps Put Privacy At Risk?

Do Contact Tracing Apps Put Privacy At Risk?

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Why Incrementality Is Key to Understanding Your Marketing

Why Incrementality Is Key to Understanding Your Marketing

Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Voice Technology and Mobile Apps

Voice Technology and Mobile Apps

For the Music Industry, the Revolution is Virtual and Mobile

For the Music Industry, the Revolution is Virtual and Mobile

The Future of Banking is Digital—But That’s Not All

The Future of Banking is Digital—But That’s Not All

Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
New Ad Networks Mobile Marketers Should Pay Attention To

New Ad Networks Mobile Marketers Should Pay Attention To

User Acquisition
Three Secrets to Fintech Success in LATAM

Three Secrets to Fintech Success in LATAM

Monetization
Move Over, Bitcoin — Non-Fungible Tokens Are Here

Move Over, Bitcoin — Non-Fungible Tokens Are Here

Mobile Gaming
Introducing Fintech Growth Talk

Introducing Fintech Growth Talk

How LATAM Apps Pivoted to Cater to Users in Quarantine

How LATAM Apps Pivoted to Cater to Users in Quarantine

Monetization
Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

How To Drive Growth Of In-App Purchasing

How To Drive Growth Of In-App Purchasing

Monetization
The Best UI and UX Design Trends to Grow Your Mobile App

The Best UI and UX Design Trends to Grow Your Mobile App

User Acquisition
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
How to Build an Audience of Engaged Users While Growing Your Gaming App

How to Build an Audience of Engaged Users While Growing Your ...

Mobile Gaming