App Tracking Transparency (ATT) Explained: An Update

App Tracking Transparency (ATT) Explained: An Update

Retention and Engagement
Boost App Retention Rates with a Little Help from Lottie

Boost App Retention Rates with a Little Help from Lottie

Retention and Engagement
How Can App Branding Evolve?

How Can App Branding Evolve?

User Acquisition
Best Practices for In-App Customer Service

Best Practices for In-App Customer Service

Retention and Engagement
Millennials vs. Gen Z: Loyalty in Brands

Millennials vs. Gen Z: Loyalty in Brands

Retention and Engagement
The Benefits of Knowing Your Brand and User

The Benefits of Knowing Your Brand and User

Retention and Engagement
Push Notifications and In-App Messages for E-Commerce Retention and Engagement

Push Notifications and In-App Messages for E-Commerce Retention ...

Retention and Engagement
The Evolution of Sports on Mobile

The Evolution of Sports on Mobile

Retention and Engagement
How App Developers Are Boosting the Odds for App Opt-ins

How App Developers Are Boosting the Odds for App Opt-ins

Retention and Engagement
The Do’s and Don’ts of Retargeting Apps

The Do’s and Don’ts of Retargeting Apps

User Acquisition
How to Use Rewarded Advertising to Improve User Engagement

How to Use Rewarded Advertising to Improve User Engagement

Mobile Gaming
The Personal (AI-Powered) Approach to Increasing Engagement and Conversions

The Personal (AI-Powered) Approach to Increasing Engagement and ...

Artificial Intelligence
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
How to Improve Your Mobile App UX with Market Research

How to Improve Your Mobile App UX with Market Research

Retention and Engagement
Get Your IDFA Questions Answered in this AMA

Get Your IDFA Questions Answered in this AMA

User Acquisition
Lessons Learned From Failed Apps in Latin America

Lessons Learned From Failed Apps in Latin America

User Acquisition
Understanding Ad-Fraud Post-iOS 14

Understanding Ad-Fraud Post-iOS 14

User Acquisition
Planning for Life After IDFA

Planning for Life After IDFA

User Acquisition
How Apple is Disrupting Mobile with Opt-in IDFAs

How Apple is Disrupting Mobile with Opt-in IDFAs

User Acquisition
Boost Conversions with In-App Messaging

Boost Conversions with In-App Messaging

Retention and Engagement
Good News For Mobile Marketers: Opt-Ins Are on the Rise

Good News For Mobile Marketers: Opt-Ins Are on the Rise

Retention and Engagement
Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Using Connection and Conscience to Build a Better Business

Using Connection and Conscience to Build a Better Business

Retention and Engagement
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
3 Reasons Mobile Marketers Need to Take a Deep Dive into IDFA

3 Reasons Mobile Marketers Need to Take a Deep Dive into IDFA

Retention and Engagement
MGA Announces New Online Education Initiatives

MGA Announces New Online Education Initiatives

Mobile Gaming
The Best UI and UX Design Trends to Grow Your Mobile App

The Best UI and UX Design Trends to Grow Your Mobile App

User Acquisition
COVID-19 Caused a Surge in Mobile Gaming — Here’s How to Retain New Users

COVID-19 Caused a Surge in Mobile Gaming — Here’s How to Retain ...

Retention and Engagement
Best Practices for User Engagement and Retention

Best Practices for User Engagement and Retention

Retention and Engagement
7 Tips to Increase App User Retention with Effective Onboarding

7 Tips to Increase App User Retention with Effective Onboarding

Retention and Engagement
The Customer Is Always Right: Leveraging Negative Feedback to Improve Product

The Customer Is Always Right: Leveraging Negative Feedback to ...

Retention and Engagement
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
Emerging Paid Channels in SEA: Where To Find Your Next Customers

Emerging Paid Channels in SEA: Where To Find Your Next Customers

Monetization
Putting LATAM on the Map

Putting LATAM on the Map

What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Paid User Acquisition is on the Rise

Paid User Acquisition is on the Rise

User Acquisition
3 Strategies For Effective App Store Optimization

3 Strategies For Effective App Store Optimization

3 App Marketing Mistakes to Avoid

3 App Marketing Mistakes to Avoid

The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
7 Tips to Increase App User Retention with Effective Onboarding

7 Tips to Increase App User Retention with Effective Onboarding

Retention and Engagement
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
Do Contact Tracing Apps Put Privacy At Risk?

Do Contact Tracing Apps Put Privacy At Risk?

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Why Incrementality Is Key to Understanding Your Marketing

Why Incrementality Is Key to Understanding Your Marketing

Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Voice Technology and Mobile Apps

Voice Technology and Mobile Apps

For the Music Industry, the Revolution is Virtual and Mobile

For the Music Industry, the Revolution is Virtual and Mobile

The Future of Banking is Digital—But That’s Not All

The Future of Banking is Digital—But That’s Not All

Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
New Ad Networks Mobile Marketers Should Pay Attention To

New Ad Networks Mobile Marketers Should Pay Attention To

User Acquisition
Three Secrets to Fintech Success in LATAM

Three Secrets to Fintech Success in LATAM

Monetization
Move Over, Bitcoin — Non-Fungible Tokens Are Here

Move Over, Bitcoin — Non-Fungible Tokens Are Here

Mobile Gaming
Introducing Fintech Growth Talk

Introducing Fintech Growth Talk

How LATAM Apps Pivoted to Cater to Users in Quarantine

How LATAM Apps Pivoted to Cater to Users in Quarantine

Monetization
Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

How To Drive Growth Of In-App Purchasing

How To Drive Growth Of In-App Purchasing

Monetization
The Best UI and UX Design Trends to Grow Your Mobile App

The Best UI and UX Design Trends to Grow Your Mobile App

User Acquisition
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
How to Build an Audience of Engaged Users While Growing Your Gaming App

How to Build an Audience of Engaged Users While Growing Your ...

Mobile Gaming