Location Based Marketing in the Privacy Era

Location Based Marketing in the Privacy Era

User Acquisition
Top UX/UI Trends in LATAM: Everything You Need to Know

Top UX/UI Trends in LATAM: Everything You Need to Know

User Acquisition
iOS 15: A Round-Up of the Biggest Changes for App Marketers

iOS 15: A Round-Up of the Biggest Changes for App Marketers

User Acquisition
MGA Launches a Job Board for Mobile Professionals

MGA Launches a Job Board for Mobile Professionals

Mobile Gaming
Mobile UI: Balancing Text and Graphics

Mobile UI: Balancing Text and Graphics

Retention and Engagement
How WhatsApp Took Over Latin America

How WhatsApp Took Over Latin America

Retention and Engagement
New Roles for MGA Founders Signal Growth and Mission-Driven Approach

New Roles for MGA Founders Signal Growth and Mission-Driven ...

Mobile Gaming
Managing Your First-Party Data Strategy in an ATT World

Managing Your First-Party Data Strategy in an ATT World

User Acquisition
Play-to-Earn with Hyper-Casual Games

Play-to-Earn with Hyper-Casual Games

Mobile Gaming
What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App

What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About ...

User Acquisition
Why Players Are Leaving Your Mobile App Game

Why Players Are Leaving Your Mobile App Game

Mobile Gaming
We Doubled Our Referral Program Bonus and it Backfired

We Doubled Our Referral Program Bonus and it Backfired

User Acquisition
Big Data and IoT are Taking Over the App Development Industry

Big Data and IoT are Taking Over the App Development Industry

Retention and Engagement
Best Practices to Build an Offline App (and Why It’s Important)

Best Practices to Build an Offline App (and Why It’s Important)

Retention and Engagement
The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

The IDFApocalypse is Finally Here — This is How to Thrive in ...

User Acquisition
App Tracking Transparency (ATT) Explained: An Update

App Tracking Transparency (ATT) Explained: An Update

Retention and Engagement
Boost App Retention Rates with a Little Help from Lottie

Boost App Retention Rates with a Little Help from Lottie

Retention and Engagement
How Can App Branding Evolve?

How Can App Branding Evolve?

User Acquisition
Best Practices for In-App Customer Service

Best Practices for In-App Customer Service

Retention and Engagement
Millennials vs. Gen Z: Loyalty in Brands

Millennials vs. Gen Z: Loyalty in Brands

Retention and Engagement
The Benefits of Knowing Your Brand and User

The Benefits of Knowing Your Brand and User

Retention and Engagement
Push Notifications and In-App Messages for E-Commerce Retention and Engagement

Push Notifications and In-App Messages for E-Commerce Retention ...

Retention and Engagement
The Evolution of Sports on Mobile

The Evolution of Sports on Mobile

Retention and Engagement
How App Developers Are Boosting the Odds for App Opt-ins

How App Developers Are Boosting the Odds for App Opt-ins

Retention and Engagement
The Do’s and Don’ts of Retargeting Apps

The Do’s and Don’ts of Retargeting Apps

User Acquisition
How to Use Rewarded Advertising to Improve User Engagement

How to Use Rewarded Advertising to Improve User Engagement

Mobile Gaming
The Personal (AI-Powered) Approach to Increasing Engagement and Conversions

The Personal (AI-Powered) Approach to Increasing Engagement and ...

Artificial Intelligence
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
How to Improve Your Mobile App UX with Market Research

How to Improve Your Mobile App UX with Market Research

Retention and Engagement
Get Your IDFA Questions Answered in this AMA

Get Your IDFA Questions Answered in this AMA

User Acquisition
Lessons Learned From Failed Apps in Latin America

Lessons Learned From Failed Apps in Latin America

User Acquisition
Understanding Ad-Fraud Post-iOS 14

Understanding Ad-Fraud Post-iOS 14

User Acquisition
MGA Returns to Live Events with MGS GAMES

MGA Returns to Live Events with MGS GAMES

Mobile Gaming
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
The No-Code Movement: Changing the Way Apps Are Made

The No-Code Movement: Changing the Way Apps Are Made

How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
4 Social Features that Help Mobile Gaming Apps Attract and Retain Users

4 Social Features that Help Mobile Gaming Apps Attract and ...

Mobile Gaming
A Mobile Marketer’s Guide to DSPs

A Mobile Marketer’s Guide to DSPs

User Acquisition
Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

The IDFApocalypse is Finally Here — This is How to Thrive in ...

User Acquisition
Lessons in User Retention from the Mobile Gaming Industry

Lessons in User Retention from the Mobile Gaming Industry

Mobile Gaming
The Future of Banking is Digital—But That’s Not All

The Future of Banking is Digital—But That’s Not All

Mobile Usage in LATAM: A Breakdown of Habits By Country

Mobile Usage in LATAM: A Breakdown of Habits By Country

User Acquisition
Play-to-Earn with Hyper-Casual Games

Play-to-Earn with Hyper-Casual Games

Mobile Gaming
Move Over, Bitcoin — Non-Fungible Tokens Are Here

Move Over, Bitcoin — Non-Fungible Tokens Are Here

Mobile Gaming
The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
Managing Your First-Party Data Strategy in an ATT World

Managing Your First-Party Data Strategy in an ATT World

User Acquisition
iOS 15: A Round-Up of the Biggest Changes for App Marketers

iOS 15: A Round-Up of the Biggest Changes for App Marketers

User Acquisition
Three Reasons LATAM is Ripe For Mobile Gaming Growth

Three Reasons LATAM is Ripe For Mobile Gaming Growth

Mobile Gaming
Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

Get Prepared for Greying Gamers

Get Prepared for Greying Gamers

Mobile Gaming
Lessons Learned From Failed Apps in Latin America

Lessons Learned From Failed Apps in Latin America

User Acquisition
Learn How to Use Influencer Marketing for User Acquistion

Learn How to Use Influencer Marketing for User Acquistion

Mobile Gaming
From P2P Lending to Digital Marketplace Banking: How LendingClub Is Changing the Fintech Landscape

From P2P Lending to Digital Marketplace Banking: How LendingClub ...

Why Mobile-first Banks Are Rapidly Gaining Market Share

Why Mobile-first Banks Are Rapidly Gaining Market Share

How Apple is Disrupting Mobile with Opt-in IDFAs

How Apple is Disrupting Mobile with Opt-in IDFAs

User Acquisition
Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Push Notifications and In-App Messages for E-Commerce Retention and Engagement

Push Notifications and In-App Messages for E-Commerce Retention ...

Retention and Engagement
How App Developers Are Boosting the Odds for App Opt-ins

How App Developers Are Boosting the Odds for App Opt-ins

Retention and Engagement
Boost App Retention Rates with a Little Help from Lottie

Boost App Retention Rates with a Little Help from Lottie

Retention and Engagement
How to Use Rewarded Advertising to Improve User Engagement

How to Use Rewarded Advertising to Improve User Engagement

Mobile Gaming