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How Apps Are Adapting to the Reality of COVID-19

It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re ...

3 great apps that take content marketing seriously

By James Haslam   App marketers are beginning to look beyond the confines of traditional paid marketing to impact their bottom lines. Thanks to the increasing ...

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before ...

3 Ways To Make Money From App Engagement [Forbes]

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. ...

How to make 2019 the year you achieve huge user growth through Facebook and Google

BY LOMIT PATEL The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has always been scaling ...

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to ...

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