Using Incrementality and Aligned Incentives to Improve ROI

Using Incrementality and Aligned Incentives to Improve ROI

User Acquisition
An Expert Discussion on Improving LTV

An Expert Discussion on Improving LTV

Mobile Gaming
Boost Conversions with In-App Messaging

Boost Conversions with In-App Messaging

Retention and Engagement
MGA Announces New Online Education Initiatives

MGA Announces New Online Education Initiatives

Mobile Gaming
What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Here's Why LTV Is The Most Important Metric

Here's Why LTV Is The Most Important Metric

LTV
How LTV Uses Past Behavior to Predict Future Outcomes

How LTV Uses Past Behavior to Predict Future Outcomes

LTV
Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
App Engagement Strategies to Stay Top of Mind During

App Engagement Strategies to Stay Top of Mind During "Quarantine"

User Acquisition
How Apps Are Adapting to the Reality of COVID-19

How Apps Are Adapting to the Reality of COVID-19

Mobile Gaming
Unlock Growth with Expressions of ‘Love’

Unlock Growth with Expressions of ‘Love’

User Acquisition
3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

LTV
The Top 5 MGS Podcasts of 2019

The Top 5 MGS Podcasts of 2019

Artificial Intelligence
5 MGS Sessions You Can’t Miss

5 MGS Sessions You Can’t Miss

Mobile Gaming
Five mobile CRM trends to track in 2019

Five mobile CRM trends to track in 2019

Retention and Engagement
MGA Returns to Live Events with MGS GAMES

MGA Returns to Live Events with MGS GAMES

Mobile Gaming
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
The No-Code Movement: Changing the Way Apps Are Made

The No-Code Movement: Changing the Way Apps Are Made

How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
4 Social Features that Help Mobile Gaming Apps Attract and Retain Users

4 Social Features that Help Mobile Gaming Apps Attract and ...

Mobile Gaming
A Mobile Marketer’s Guide to DSPs

A Mobile Marketer’s Guide to DSPs

User Acquisition
Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

The IDFApocalypse is Finally Here — This is How to Thrive in ...

User Acquisition
Lessons in User Retention from the Mobile Gaming Industry

Lessons in User Retention from the Mobile Gaming Industry

Mobile Gaming
The Future of Banking is Digital—But That’s Not All

The Future of Banking is Digital—But That’s Not All

Mobile Usage in LATAM: A Breakdown of Habits By Country

Mobile Usage in LATAM: A Breakdown of Habits By Country

User Acquisition
Play-to-Earn with Hyper-Casual Games

Play-to-Earn with Hyper-Casual Games

Mobile Gaming
Move Over, Bitcoin — Non-Fungible Tokens Are Here

Move Over, Bitcoin — Non-Fungible Tokens Are Here

Mobile Gaming
The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
Managing Your First-Party Data Strategy in an ATT World

Managing Your First-Party Data Strategy in an ATT World

User Acquisition
iOS 15: A Round-Up of the Biggest Changes for App Marketers

iOS 15: A Round-Up of the Biggest Changes for App Marketers

User Acquisition
Three Reasons LATAM is Ripe For Mobile Gaming Growth

Three Reasons LATAM is Ripe For Mobile Gaming Growth

Mobile Gaming
Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

Get Prepared for Greying Gamers

Get Prepared for Greying Gamers

Mobile Gaming
Lessons Learned From Failed Apps in Latin America

Lessons Learned From Failed Apps in Latin America

User Acquisition
Learn How to Use Influencer Marketing for User Acquistion

Learn How to Use Influencer Marketing for User Acquistion

Mobile Gaming
From P2P Lending to Digital Marketplace Banking: How LendingClub Is Changing the Fintech Landscape

From P2P Lending to Digital Marketplace Banking: How LendingClub ...

Why Mobile-first Banks Are Rapidly Gaining Market Share

Why Mobile-first Banks Are Rapidly Gaining Market Share

How Apple is Disrupting Mobile with Opt-in IDFAs

How Apple is Disrupting Mobile with Opt-in IDFAs

User Acquisition
Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Push Notifications and In-App Messages for E-Commerce Retention and Engagement

Push Notifications and In-App Messages for E-Commerce Retention ...

Retention and Engagement
How App Developers Are Boosting the Odds for App Opt-ins

How App Developers Are Boosting the Odds for App Opt-ins

Retention and Engagement
Boost App Retention Rates with a Little Help from Lottie

Boost App Retention Rates with a Little Help from Lottie

Retention and Engagement
How to Use Rewarded Advertising to Improve User Engagement

How to Use Rewarded Advertising to Improve User Engagement

Mobile Gaming