Using Incrementality and Aligned Incentives to Improve ROI

Using Incrementality and Aligned Incentives to Improve ROI

User Acquisition
An Expert Discussion on Improving LTV

An Expert Discussion on Improving LTV

Mobile Gaming
Boost Conversions with In-App Messaging

Boost Conversions with In-App Messaging

Retention and Engagement
MGA Announces New Online Education Initiatives

MGA Announces New Online Education Initiatives

Mobile Gaming
What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Here's Why LTV Is The Most Important Metric

Here's Why LTV Is The Most Important Metric

LTV
How LTV Uses Past Behavior to Predict Future Outcomes

How LTV Uses Past Behavior to Predict Future Outcomes

LTV
Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
App Engagement Strategies to Stay Top of Mind During

App Engagement Strategies to Stay Top of Mind During "Quarantine"

User Acquisition
How Apps Are Adapting to the Reality of COVID-19

How Apps Are Adapting to the Reality of COVID-19

Mobile Gaming
Unlock Growth with Expressions of ‘Love’

Unlock Growth with Expressions of ‘Love’

User Acquisition
3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

LTV
The Top 5 MGS Podcasts of 2019

The Top 5 MGS Podcasts of 2019

Artificial Intelligence
5 MGS Sessions You Can’t Miss

5 MGS Sessions You Can’t Miss

Mobile Gaming
Five mobile CRM trends to track in 2019

Five mobile CRM trends to track in 2019

Retention and Engagement
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

Navigating the New Abnormal With Help From the Latest Research

Navigating the New Abnormal With Help From the Latest Research

Mobile Gaming
How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
Emerging Paid Channels in SEA: Where To Find Your Next Customers

Emerging Paid Channels in SEA: Where To Find Your Next Customers

Monetization
Putting LATAM on the Map

Putting LATAM on the Map

What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Paid User Acquisition is on the Rise

Paid User Acquisition is on the Rise

User Acquisition
3 Strategies For Effective App Store Optimization

3 Strategies For Effective App Store Optimization

3 App Marketing Mistakes to Avoid

3 App Marketing Mistakes to Avoid

The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
7 Tips to Increase App User Retention with Effective Onboarding

7 Tips to Increase App User Retention with Effective Onboarding

Retention and Engagement
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
Do Contact Tracing Apps Put Privacy At Risk?

Do Contact Tracing Apps Put Privacy At Risk?

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Why Incrementality Is Key to Understanding Your Marketing

Why Incrementality Is Key to Understanding Your Marketing

Influencer Marketing in 2020: What App Marketers Need to Know

Influencer Marketing in 2020: What App Marketers Need to Know

User Acquisition
Voice Technology and Mobile Apps

Voice Technology and Mobile Apps

For the Music Industry, the Revolution is Virtual and Mobile

For the Music Industry, the Revolution is Virtual and Mobile

The Future of Banking is Digital—But That’s Not All

The Future of Banking is Digital—But That’s Not All

Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
New Ad Networks Mobile Marketers Should Pay Attention To

New Ad Networks Mobile Marketers Should Pay Attention To

User Acquisition
Three Secrets to Fintech Success in LATAM

Three Secrets to Fintech Success in LATAM

Monetization
Move Over, Bitcoin — Non-Fungible Tokens Are Here

Move Over, Bitcoin — Non-Fungible Tokens Are Here

Mobile Gaming
Introducing Fintech Growth Talk

Introducing Fintech Growth Talk

How LATAM Apps Pivoted to Cater to Users in Quarantine

How LATAM Apps Pivoted to Cater to Users in Quarantine

Monetization
Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

How To Drive Growth Of In-App Purchasing

How To Drive Growth Of In-App Purchasing

Monetization
The Best UI and UX Design Trends to Grow Your Mobile App

The Best UI and UX Design Trends to Grow Your Mobile App

User Acquisition
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
How to Build an Audience of Engaged Users While Growing Your Gaming App

How to Build an Audience of Engaged Users While Growing Your ...

Mobile Gaming