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Q&A: Mastering UA with Apple Search Ads and Google App Campaigns

App marketers know that Apple Search Ads and Google App Campaigns are at the heart of most growth strategies. These behemoths are unavoidable, but mastering ...

Lean AI: The Secret to App Growth

By Lomit Patel Launching and growing any new app has always been a challenging endeavor. Beyond having a great app and hiring a great team, one of the keys to ...

The Rise and Future of Playable Ads

By Michael Jessen   With a new year for app marketers ahead, predictions for 2020 trends and opportunities are already in the making. Playables ads, without a ...

Q&A: How and When to Add a New Feature to Your App

Keeping your app fresh means constantly iterating and adding new features to meet user expectations. But if you don't want to waste your team's time, there are ...

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