Rebecca Castellani

Moderated by Rachel Pasqua, CMO of mBolden, this MGS GVC 1.0 panel discusses the impact of COVID-19 on consumer behavior. Featuring Katie Wilson, Founder & CEO, TapOnIt, and Michele Webb, VP of U.S. Growth & Programmatic – SMADEX, Entravision Digital.

Subjects covered in this panel include:

  • The exponential increase in content consumption since stay-at-home orders took effect
  • Declining ad spend due
  • Implementing subscriptions and paywalls to offset ad support
  • Diversifying monetization with more demand partners, ad formats, and inventory
  • The importance of performance and utility in messaging
  • Expanding audiences and monetizing data
  • Leveraging private marketplaces (PMPs) and direct deals
  • Improving user interface (UI), on-site, and in-app experiences to increase content consumption

The COVID-19 crisis has presented a unique challenge to publishers with increased web traffic and decreased monetization opportunities. Tune in to this MGS panel for actionable strategies publishers can use to combat this “catch 22.”

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