Location Based Marketing in the Privacy Era

Location Based Marketing in the Privacy Era

User Acquisition
New Metadata Rules for Google Play Store

New Metadata Rules for Google Play Store

iOS 15: A Round-Up of the Biggest Changes for App Marketers

iOS 15: A Round-Up of the Biggest Changes for App Marketers

User Acquisition
MGA Launches a Job Board for Mobile Professionals

MGA Launches a Job Board for Mobile Professionals

Mobile Gaming
The MGA Community Weighs in On 2021’s Hottest Topics

The MGA Community Weighs in On 2021’s Hottest Topics

User Acquisition
MGA Returns to Live Events with MGS GAMES

MGA Returns to Live Events with MGS GAMES

Mobile Gaming
New Roles for MGA Founders Signal Growth and Mission-Driven Approach

New Roles for MGA Founders Signal Growth and Mission-Driven ...

Mobile Gaming
The No-Code Movement: Changing the Way Apps Are Made

The No-Code Movement: Changing the Way Apps Are Made

Google Announces It Will Allow Users to Opt-Out and Remove Android Advertising ID in Late 2021

Google Announces It Will Allow Users to Opt-Out and Remove ...

User Acquisition
Will the No-Code Movement Make Developers Obsolete?

Will the No-Code Movement Make Developers Obsolete?

AppTrackingTransparency Goes into Effect on April 26

AppTrackingTransparency Goes into Effect on April 26

User Acquisition
Best Practices for In-App Customer Service

Best Practices for In-App Customer Service

Retention and Engagement
The Biggest Security Threats to Mobile Fintech Apps and Ways to Reduce These Risks

The Biggest Security Threats to Mobile Fintech Apps and Ways to ...

User Acquisition
Rise of RoboAdvisors: Building a Personal Financial Advisor App

Rise of RoboAdvisors: Building a Personal Financial Advisor App

Since When Do Players Love Ads?

Since When Do Players Love Ads?

Mobile Gaming
4 Social Features that Help Mobile Gaming Apps Attract and Retain Users

4 Social Features that Help Mobile Gaming Apps Attract and ...

Mobile Gaming
Craft Better Metadata with These Guidelines from the Google Play Store

Craft Better Metadata with These Guidelines from the Google Play ...

User Acquisition
Are Indies Too Cool for Data? Lucky Kat Studios Tells All

Are Indies Too Cool for Data? Lucky Kat Studios Tells All

Mobile Gaming
Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA Strategy

Using Google’s Ad Manager to Incorporate Audio Ads Into Your UA ...

User Acquisition
Good News For Mobile Marketers: Opt-Ins Are on the Rise

Good News For Mobile Marketers: Opt-Ins Are on the Rise

Retention and Engagement
Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s Why They Will Continue to Grow

Fintech Apps Took a Hit to Their Capital in LATAM, but Here’s ...

User Acquisition
What Mobile Marketers Need To Know About IDFA

What Mobile Marketers Need To Know About IDFA

User Acquisition
Here's Why LTV Is The Most Important Metric

Here's Why LTV Is The Most Important Metric

LTV
Tips To Localize Your ASO For New Markets

Tips To Localize Your ASO For New Markets

User Acquisition
7 Tips to Increase App User Retention with Effective Onboarding

7 Tips to Increase App User Retention with Effective Onboarding

Retention and Engagement
The Customer Is Always Right: Leveraging Negative Feedback to Improve Product

The Customer Is Always Right: Leveraging Negative Feedback to ...

Retention and Engagement
Marketing Mobile App Privacy & Security as a Competitive Advantage

Marketing Mobile App Privacy & Security as a Competitive ...

From Product to Paid, Iteration Innovates Ideas

From Product to Paid, Iteration Innovates Ideas

Mobile Gaming
Do Contact Tracing Apps Put Privacy At Risk?

Do Contact Tracing Apps Put Privacy At Risk?

Three Secrets to Fintech Success in LATAM

Three Secrets to Fintech Success in LATAM

Monetization
Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
How To Drive Growth Of In-App Purchasing

How To Drive Growth Of In-App Purchasing

Monetization
MGA Returns to Live Events with MGS GAMES

MGA Returns to Live Events with MGS GAMES

Mobile Gaming
3 Strategies For Organic App User Acquisition

3 Strategies For Organic App User Acquisition

User Acquisition
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

5 App Marketing Trends to Watch in 2021

5 App Marketing Trends to Watch in 2021

User Acquisition
The No-Code Movement: Changing the Way Apps Are Made

The No-Code Movement: Changing the Way Apps Are Made

How Rappi Engages Users to Build Loyalty and Growth

How Rappi Engages Users to Build Loyalty and Growth

Retention and Engagement
5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
4 Social Features that Help Mobile Gaming Apps Attract and Retain Users

4 Social Features that Help Mobile Gaming Apps Attract and ...

Mobile Gaming
A Mobile Marketer’s Guide to DSPs

A Mobile Marketer’s Guide to DSPs

User Acquisition
Apple App Store Vs. Google Play Store: What App Publishers Need to Know

Apple App Store Vs. Google Play Store: What App Publishers Need ...

User Acquisition
The IDFApocalypse is Finally Here — This is How to Thrive in this New Landscape

The IDFApocalypse is Finally Here — This is How to Thrive in ...

User Acquisition
Lessons in User Retention from the Mobile Gaming Industry

Lessons in User Retention from the Mobile Gaming Industry

Mobile Gaming
The Future of Banking is Digital—But That’s Not All

The Future of Banking is Digital—But That’s Not All

Mobile Usage in LATAM: A Breakdown of Habits By Country

Mobile Usage in LATAM: A Breakdown of Habits By Country

User Acquisition
Play-to-Earn with Hyper-Casual Games

Play-to-Earn with Hyper-Casual Games

Mobile Gaming
Move Over, Bitcoin — Non-Fungible Tokens Are Here

Move Over, Bitcoin — Non-Fungible Tokens Are Here

Mobile Gaming
The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
Managing Your First-Party Data Strategy in an ATT World

Managing Your First-Party Data Strategy in an ATT World

User Acquisition
iOS 15: A Round-Up of the Biggest Changes for App Marketers

iOS 15: A Round-Up of the Biggest Changes for App Marketers

User Acquisition
Three Reasons LATAM is Ripe For Mobile Gaming Growth

Three Reasons LATAM is Ripe For Mobile Gaming Growth

Mobile Gaming
Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In ...

Get Prepared for Greying Gamers

Get Prepared for Greying Gamers

Mobile Gaming
Lessons Learned From Failed Apps in Latin America

Lessons Learned From Failed Apps in Latin America

User Acquisition
Learn How to Use Influencer Marketing for User Acquistion

Learn How to Use Influencer Marketing for User Acquistion

Mobile Gaming
From P2P Lending to Digital Marketplace Banking: How LendingClub Is Changing the Fintech Landscape

From P2P Lending to Digital Marketplace Banking: How LendingClub ...

Why Mobile-first Banks Are Rapidly Gaining Market Share

Why Mobile-first Banks Are Rapidly Gaining Market Share

How Apple is Disrupting Mobile with Opt-in IDFAs

How Apple is Disrupting Mobile with Opt-in IDFAs

User Acquisition
Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

Q&A: The Lowdown on LTV with Ajay Sampat from Lyft

LTV
Push Notifications and In-App Messages for E-Commerce Retention and Engagement

Push Notifications and In-App Messages for E-Commerce Retention ...

Retention and Engagement
How App Developers Are Boosting the Odds for App Opt-ins

How App Developers Are Boosting the Odds for App Opt-ins

Retention and Engagement
Boost App Retention Rates with a Little Help from Lottie

Boost App Retention Rates with a Little Help from Lottie

Retention and Engagement
How to Use Rewarded Advertising to Improve User Engagement

How to Use Rewarded Advertising to Improve User Engagement

Mobile Gaming