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App Engagement Strategies to Stay Top of Mind During "Quarantine"

As people go into self-quarantine, they're often turning to their phones as entertainment and as a connection to the outside world. It’s a time when all small ...

The Sharing Economy and COVID-19

For years, we've been discussing the growth of the sharing economy, largely driven by apps like Uber and Airbnb. But in a world where people have gotten used ...

How the Mobile App Industry is Helping Cope with Coronavirus

As people are at home under self-quarantine, apps are coming into play in a myriad of ways. Whether it's an uptick in the use of productivity apps to get work ...

Combating Loneliness Through Apps: Q&A with Nextdoor’s Jennie Sager

Jennie Sager is a Country Manager at Nextdoor, the online neighborhood hub that cultivates a kinder world where everyone has a neighbor to rely on. Jennie was ...

How Apps Are Adapting to the Reality of COVID-19

It’s no secret that COVID-19, the disease caused by coronavirus, has disrupted business as usual. Recent analysis from Apptopia shows that–even though they’re ...

Q&A with Rising Star Award Winner Iris Hu

Iris Hu is Marketing Manager-User Acquisition at Jump Ramp Games—but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year ...

We’re All in This Together: Join Us at the MGS Global Virtual Conference

Pull up your favorite comfy chair, get out your headphones (so you don’t bother your housemates), and set your hand sanitizer aside—Mobile Growth Summit is ...

Retention First: An Essential Strategy for LATAM

Retaining app users is one of the most important challenges that mobile marketers face today. As mobile competition grows all over the world, and particularly ...

Q&A with Champion of Women Ngozi Ogbonna

Ngozi Ogbonna is Senior Director at Fairygodboss, but she’s also much more than that. As her nominator for the MGS mBolden Women of the Year Awards said, ...

Q&A with Mobile Growth Leader Michele Webb

Michele Webb is VP of U.S. Growth & Programmatic at Entravision, specifically spearheading sales for its mobile-first DSP Smadex, but she’s also much more than ...

How Mobile UA Marketers Can Prepare for the Future of Facebook Ads

By Shamanth Rao As much as we’ve talked about exploring user acquisition outside the Duopoly, Facebook does remain the 800-pound gorilla (#captainobvious) in ...

Q&A with Mobile Growth Leader Tammy Nam

Tammy Nam is the Chief Marketing Officer & Chief Operating Officer at PicsArt—but she’s also much more than that. As her nominator for the MGS mBolden Women of ...

Q&A with People's Choice Award Winner Ashleigh Rankin

Ashleigh Rankin works in Brand Partnerships - Performance at Reddit, and she is also the People’s Choice Awards winner for the 2020 MGS mBolden Women of the ...

Q&A: Mastering UA with Apple Search Ads and Google App Campaigns

App marketers know that Apple Search Ads and Google App Campaigns are at the heart of most growth strategies. These behemoths are unavoidable, but mastering ...

Lean AI: The Secret to App Growth

By Lomit Patel Launching and growing any new app has always been a challenging endeavor. Beyond having a great app and hiring a great team, one of the keys to ...

The Rise and Future of Playable Ads

By Michael Jessen   With a new year for app marketers ahead, predictions for 2020 trends and opportunities are already in the making. Playables ads, without a ...

Q&A: How and When to Add a New Feature to Your App

Keeping your app fresh means constantly iterating and adding new features to meet user expectations. But if you don't want to waste your team's time, there are ...

Unlock Growth with Expressions of ‘Love’

By Jacinta Mathis We love our customers, but how devoted are we to continuously building our relationship with them? Growth comes from the genuine investment ...

Why Food Delivery Apps Are Hot in Latin America

In the LATAM region, food delivery isn’t a trend that resulted from the rise of mobile usage. It is part of the Latin American lifestyle, especially in large ...

4 of the Biggest Sessions at Pocket Gamer Connects London 2020

Pocket Gamer Connects is returning to London next week on January 20th and 21st, and your chance to get tickets to one of the biggest mobile gaming conferences ...

Mobile App Marketing Beyond Facebook, Google, and Apple

by Aleney Chan, Director of User Acquisition at GameChangerSF  Facebook, Google, and Apple continue to dominate the mobile app marketing industry, capturing ...

5 Tips to Win in a Competitive App Category

By Jayne Pimentel On NFL Sundays DraftKings’ usage rates beat out Instagram, according to Comscore. This is something few apps can claim on any day of the ...

Grinding Your Way to a Paid UA Loop

By Scott Dodson Every once in a while, a new product emerges and hits the market like a thunderclap — when it’s clear a new tool or service has solved a ...

The Golden Rules of Reddit's Redesign

We’ve said it before and we’ll say it again: Product is the new marketing. The best way to find and keep users is to provide them with a useful app that ...

3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

The 2010s were rewarding for the mobile market in LATAM. Latin Americans started the decade a bit skeptical about using smartphones due to high prices and slow ...

The Top 5 MGS Podcasts of 2019

There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile ...

5 MGS Sessions You Can’t Miss

Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events. 2019 was a banner year for MGS. We introduced new events, ...

LESSONS in User Retention from the Mobile Gaming Industry

By Peggy Anne Salz In a market where the average app loses nearly 70% of its users within one week app marketers are struggling to find new and better ways to ...

TOP 5 MOBILE MARKETING TRENDS THAT WILL SHAPE 2020

By Farhad Divecha As consumers, we are in constant awe (and horror, occasionally) at the many smart and unique ways brands are able to reach us via our mobile ...

Level Up: Using retention marketing tactics to up your game

  By Peggy Anne Salz   More money has been spent on Gaming—in all its forms and formats—than any other kind of entertainment on the planet. To put this into ...

4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads

By Victoria Repa Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment of a diverse audiences ...

Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

By Enric Pedró One of our main objectives, as an App Store Optimization (ASO) agency, is to draw conclusions and predictions on any given app’s traffic ...

Keeping Up with ASO Updates Impacting App Store Optimization in 2019

By Linda Harnisch   Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous excitement. In order to ...

How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

By Makoto Taguchi While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games here), cross promotion is an ...

3 great apps that take content marketing seriously

By James Haslam   App marketers are beginning to look beyond the confines of traditional paid marketing to impact their bottom lines. Thanks to the increasing ...

5 Tips For Mastering The Google UAC Challenge From InnoGames

By Dennis MAKOWSKY As growth marketers, we are aware of Google Universal App Campaigns (UAC) powered by machine learning and their impact on how we architect ...

Five mobile CRM trends to track in 2019

by LINDA HARNISCH A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms are losing users before ...

A Beginner's Guide To Content Marketing For Your App

By THERESA CRAMER You’ve perfected your app. The UX is flawless. The finely tuned marketing strategy has been rolled out. Users are flocking in...but they ...

Beyond Facebook: How To Grow Your App Through Paid Content Marketing

By SANDRA WU Most apps rely solely on Facebook for acquisition. It has the most mature targeting options of any advertiser out there, and also delivers on ...

3 Ways To Make Money From App Engagement [Forbes]

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. ...

A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the ...

How to make 2019 the year you achieve huge user growth through Facebook and Google

BY LOMIT PATEL The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has always been scaling ...

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the ...

Graham McDonnell explains the simple formula that works for The New York Times' T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that ...

How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]

Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often ...

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to ...

Why many mobile ad experiences fail and how to make yours work [Digital Content Next]

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and ...

The Year Of Going Global With Your App [EContent]

From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies focused their attention and investment on making ...

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