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The Practical (and Ethical) Use of AI in Business

Rebecca Nackson (Founder & Head of Growth Services at Notable) moderates this MGS20 panel on the practical use of AI technology in business. Panelists include: ...

Apple App Store Vs. Google Play Store: What App Publishers Need to Know

iOS vs. Android... the eternal battle. It's a question that developers have grappled with for years as they try to determine where to place the focus of their ...

How To Drive Growth Of In-App Purchasing

App users are great. App users that spend money are even better! But it's not always easy to find a marketing path that leads to easy user acquisition and ...

Experts Share Best Practices for Taking an Idea Live

Got a million-dollar idea? In this MGS20 panel moderated by Stewart Skrondal, Director of Client Solutions at Blue Label Labs, experts share their best ...

Four Simple Tips to Boost App Retention and Engagement

Driving new downloads is no longer enough, especially as installs skyrocket during COVID-19. Implementing an engagement and retention strategy to keep users ...

New Ad Networks Mobile Marketers Should Pay Attention To

By Rebecca Castellani In the world of mobile ad networks, Facebook and Google (aka The Duopoly) are uncontested titans, but as 2020 continues to change user ...

Why? What? How? A Simple Framework for Prioritizing Product Ideas

Andrius Baranauskas, Director of Product, Pricing, Programs at Booking.com, delivers this MGS20 keynote on prioritizing product ideas. After a brief ...

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