At MGS24, we had the privilege of unveiling this year's MGA Awards winners alongside our esteemed partner, Women Championing Women. Held annually, the MGA Awards pay tribute to individuals and organiz...
Mobile Growth News & Trends
In the fast-paced world of mobile growth, leadership isn't merely a title; it's a dynamic lifestyle. Harvard Business School professor Linda Hill once remarked that true leaders aren't born with super...
MGA and Boundless Join Forces to Facilitate Capital Access In a move to bolster opportunities for mobile app professionals, publishers and businesses in the ever-evolving mobile industry, the Mobile ...
Key Points Web3 redefines the internet by giving users control over their data, identities, and digital assets. The Web3 ecosystem includes cryptocurrencies, DeFi, NFTs, DAOs, and dApps, a...
As a mobile app marketer, it's crucial to stay up to date with the latest App Store Optimization (ASO) strategies to ensure your app stands out in competitive app stores. In this blog post, we'll expl...
When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early...
By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the effi...
By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the batt...
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association's #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from...
Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64...