Combating Loneliness Through Apps: Q&A with Nextdoor’s Jennie Sager

Combating Loneliness Through Apps: Q&A with Nextdoor’s Jennie Sager

Retention and Engagement
How Apps Are Adapting to the Reality of COVID-19

How Apps Are Adapting to the Reality of COVID-19

User Acquisition Retention and Engagement Monetization LTV
MGS GVC 1.0

MGS GVC 1.0

User Acquisition Retention and Engagement Monetization LTV
Q&A with Rising Star Award Winner Iris Hu

Q&A with Rising Star Award Winner Iris Hu

User Acquisition
We’re All in This Together: Join Us at the MGS Global Virtual Conference

We’re All in This Together: Join Us at the MGS Global Virtual Conference

AI Retention and Engagement
Retention First: An Essential Strategy for LATAM

Retention First: An Essential Strategy for LATAM

Retention and Engagement
Q&A with People's Choice Awards Winner Katie Wilson

Q&A with People's Choice Awards Winner Katie Wilson

Learn Why Reddit's Users Return High LTV

Learn Why Reddit's Users Return High LTV

User Acquisition Retention and Engagement LTV
Q&A with Champion of Women Ngozi Ogbonna

Q&A with Champion of Women Ngozi Ogbonna

Retention and Engagement
Q&A with Mobile Growth Leader Michele Webb

Q&A with Mobile Growth Leader Michele Webb

How Mobile UA Marketers Can Prepare for the Future of Facebook Ads

How Mobile UA Marketers Can Prepare for the Future of Facebook Ads

User Acquisition
Learn about UX with WeatherBug, Live from MGS20

Learn about UX with WeatherBug, Live from MGS20

Q&A with Champion of Women Award Winner Nancy Peters

Q&A with Champion of Women Award Winner Nancy Peters

Monetization
Q&A with Mobile Growth Leader Tammy Nam

Q&A with Mobile Growth Leader Tammy Nam

Retention and Engagement
Q&A with People's Choice Award Winner Ashleigh Rankin

Q&A with People's Choice Award Winner Ashleigh Rankin

User Acquisition
The Secrets of Successful User Segmentation and Automation from Mobile Industry Insiders

The Secrets of Successful User Segmentation and Automation from Mobile Industry Insiders

A look into the future of DSP for UA

A look into the future of DSP for UA

Q&A: Mastering UA with Apple Search Ads and Google App Campaigns

Q&A: Mastering UA with Apple Search Ads and Google App Campaigns

User Acquisition
Lean AI: The Secret to App Growth

Lean AI: The Secret to App Growth

AI
The Rise and Future of Playable Ads

The Rise and Future of Playable Ads

User Acquisition
Guerilla techniques for growth

Guerilla techniques for growth

Q&A: How and When to Add a New Feature to Your App

Q&A: How and When to Add a New Feature to Your App

Retention and Engagement
Unlock Growth with Expressions of ‘Love’

Unlock Growth with Expressions of ‘Love’

User Acquisition Retention and Engagement LTV
Why Food Delivery Apps Are Hot in Latin America

Why Food Delivery Apps Are Hot in Latin America

4 of the Biggest Sessions at Pocket Gamer Connects London 2020

4 of the Biggest Sessions at Pocket Gamer Connects London 2020

AI
Mobile App Marketing Beyond Facebook, Google, and Apple

Mobile App Marketing Beyond Facebook, Google, and Apple

User Acquisition Retention and Engagement
Law and Order: Mobile Growth Unit

Law and Order: Mobile Growth Unit

5 Tips to Win in a Competitive App Category

5 Tips to Win in a Competitive App Category

User Acquisition Retention and Engagement
Grinding Your Way to a Paid UA Loop

Grinding Your Way to a Paid UA Loop

The Golden Rules of Reddit's Redesign

The Golden Rules of Reddit's Redesign

User Acquisition Retention and Engagement
Adventures in DIY Ad Servers

Adventures in DIY Ad Servers

The Secret to UA in APAC

The Secret to UA in APAC

3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

3 Trends that Make LATAM the Most Exciting Mobile Market in 2020

LTV
Save more than money by automating your media portfolio

Save more than money by automating your media portfolio

6 Takeaways from MGS19

6 Takeaways from MGS19

The Top 5 MGS Podcasts of 2019

The Top 5 MGS Podcasts of 2019

AI User Acquisition Retention and Engagement LTV
5 MGS Sessions You Can’t Miss

5 MGS Sessions You Can’t Miss

AI Retention and Engagement LTV
GameChangerSF uses data science to get creative

GameChangerSF uses data science to get creative

Succeed in China with these tips from NativeX

Succeed in China with these tips from NativeX

Influencer marketing as a growth engine

Influencer marketing as a growth engine

LESSONS in User Retention from the Mobile Gaming Industry

LESSONS in User Retention from the Mobile Gaming Industry

Retention and Engagement
Reimagining Reddit: There's an all new site, learn how to reach its legions of loyal users

Reimagining Reddit: There's an all new site, learn how to reach its legions of loyal users

MGS Singapore 21

MGS Singapore 21

From old-fashioned word of mouth to influencers, PicsArt grows with help from its friends

From old-fashioned word of mouth to influencers, PicsArt grows with help from its friends

Put Your Audience First to Grow Your App and Earn Loyalty

Put Your Audience First to Grow Your App and Earn Loyalty

From motherhood to mentorship, a mobile marketing maven does it all

From motherhood to mentorship, a mobile marketing maven does it all

Ashleigh Rankin dishes on which ads work for Reddit's audience

Ashleigh Rankin dishes on which ads work for Reddit's audience

MGS Canada 20

MGS Canada 20

TOP 5 MOBILE MARKETING TRENDS THAT WILL SHAPE 2020

TOP 5 MOBILE MARKETING TRENDS THAT WILL SHAPE 2020

AI
How Zedge unleashes content and unlocks revenues

How Zedge unleashes content and unlocks revenues

MGS LTV 20

MGS LTV 20

Choosing the right app publisher partner—with complete confidence and without regret

Choosing the right app publisher partner—with complete confidence and without regret

Smart strategies to keep users hooked on your app—and great tools that help

Smart strategies to keep users hooked on your app—and great tools that help

Convincing numbers and powerful reasons to optimize your organic traffic

Convincing numbers and powerful reasons to optimize your organic traffic

Diversify your portfolio to power your growth strategy

Diversify your portfolio to power your growth strategy

Level Up: Using retention marketing tactics to up your game

Level Up: Using retention marketing tactics to up your game

Retention and Engagement
4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads

4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads

Building your personal brand in the digital age

Building your personal brand in the digital age

Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

Keeping Up with ASO Updates Impacting App Store Optimization in 2019

Keeping Up with ASO Updates Impacting App Store Optimization in 2019

User Acquisition
How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

How to outperform your competitors by tracking LTV throughout Cross-Promoted Gaming Portfolios

Exploring engagement opportunities enabled by keyboard apps

Exploring engagement opportunities enabled by keyboard apps

Ramping up programmatic to stay at the top of your game

Ramping up programmatic to stay at the top of your game

3 great apps that take content marketing seriously

3 great apps that take content marketing seriously

Monetization
MGS21

MGS21

MGS Europe 20

MGS Europe 20

Using alternative funding to accelerate growth

Using alternative funding to accelerate growth

Your organics are pure gold, but only if you connect the dots in all your data

Your organics are pure gold, but only if you connect the dots in all your data

How marketers can use keyboard apps to power effective UA and build brand

How marketers can use keyboard apps to power effective UA and build brand

5 Tips For Mastering The Google UAC Challenge From InnoGames

5 Tips For Mastering The Google UAC Challenge From InnoGames

User Acquisition
RFM: Segment your users by what they do—and how often—to rocket results

RFM: Segment your users by what they do—and how often—to rocket results

Using live video streaming to engage audiences and make money as a bonus

Using live video streaming to engage audiences and make money as a bonus

Focus on what you can control to get more mileage out of your ad spend

Focus on what you can control to get more mileage out of your ad spend

Five mobile CRM trends to track in 2019

Five mobile CRM trends to track in 2019

Retention and Engagement Monetization LTV
Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

Mastering ‘Lifecycle Communications’ to fine-tune app marketing and focus retargeting

A Beginner's Guide To Content Marketing For Your App

A Beginner's Guide To Content Marketing For Your App

Retention and Engagement
Beyond Facebook: How To Grow Your App Through Paid Content Marketing

Beyond Facebook: How To Grow Your App Through Paid Content Marketing

User Acquisition
Take control of your app community and be your own YouTube

Take control of your app community and be your own YouTube

3 Ways To Make Money From App Engagement [Forbes]

3 Ways To Make Money From App Engagement [Forbes]

Retention and Engagement Monetization
A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]

A look under the hood at USA TODAY NETWORK’s approach to augmented reality [Digital Content Next]

Can AI scale amazing creatives to super-charge your campaigns?

Can AI scale amazing creatives to super-charge your campaigns?

How to make 2019 the year you achieve huge user growth through Facebook and Google

How to make 2019 the year you achieve huge user growth through Facebook and Google

AI Monetization
AI is transforming UA and growth marketing—but ad creatives isn’t where it will shine

AI is transforming UA and growth marketing—but ad creatives isn’t where it will shine

Learning from apps with longer cycles to build deep trust and frequent engagement

Learning from apps with longer cycles to build deep trust and frequent engagement

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

AI Retention and Engagement
Why rewards advertising aligned with “moments” of accomplishment will convince and convert

Why rewards advertising aligned with “moments” of accomplishment will convince and convert

Why having women at the table should be table stakes in app marketing

Why having women at the table should be table stakes in app marketing

Creatives are the new “black” —so craft a strategy to stand out from the crowd

Creatives are the new “black” —so craft a strategy to stand out from the crowd

Upday’s solid strategy to achieve sustainable revenues and drive growth off the charts

Upday’s solid strategy to achieve sustainable revenues and drive growth off the charts

Timehop’s unconventional journey to a 12x revenue jump

Timehop’s unconventional journey to a 12x revenue jump

How you can use referral programs to rocket your organic UA

How you can use referral programs to rocket your organic UA

How Homesnap attracted 1 million real estate agents – and keeps them coming back

How Homesnap attracted 1 million real estate agents – and keeps them coming back

Understanding sentiment to make super service bots

Understanding sentiment to make super service bots

How The New York Times’ content studio creates and shapes stories audiences love

How The New York Times’ content studio creates and shapes stories audiences love

Where the action and the money *really* is in mobile gaming apps

Where the action and the money *really* is in mobile gaming apps

Where you need to spend your time and money in APAC to make it big

Where you need to spend your time and money in APAC to make it big

Rocking the streaming music space with Quarry—and ad formats that move users from intent to action

Rocking the streaming music space with Quarry—and ad formats that move users from intent to action

Graham McDonnell explains the simple formula that works for The New York Times' T Brand Studio

Graham McDonnell explains the simple formula that works for The New York Times' T Brand Studio

AI
How LiveOps can contribute to your growth and how you can get started

How LiveOps can contribute to your growth and how you can get started

Breaking taboos to get personal with your users

Breaking taboos to get personal with your users

What You Can Achieve When You Add Weather Data To Your App May Amaze You

What You Can Achieve When You Add Weather Data To Your App May Amaze You

Turning Browsers Into Buyers With Above-The-Line Advertising And Amazing Data Science

Turning Browsers Into Buyers With Above-The-Line Advertising And Amazing Data Science

How Hempire Taps Social, Push, Paid And Burst Promotion To Ignite The Cannabis Community

How Hempire Taps Social, Push, Paid And Burst Promotion To Ignite The Cannabis Community

Tapping the opportunity to turn anonymous data into your most valuable asset

Tapping the opportunity to turn anonymous data into your most valuable asset

Pixel Federation Leads The Charge To Triple Revenues—And Here’s How

Pixel Federation Leads The Charge To Triple Revenues—And Here’s How

Teams Work: Taking a fresh approach to finding the fit

Teams Work: Taking a fresh approach to finding the fit

Optimizing and personalizing the onboarding experience to rocket your retention metrics

Optimizing and personalizing the onboarding experience to rocket your retention metrics

More (DSPs) Is Better: Playing The Field To Rocket Your Monetization

More (DSPs) Is Better: Playing The Field To Rocket Your Monetization

How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]

How ABC News uses push notifications to deliver news that is personal and pervasive [Digital Content Next]

Retention and Engagement
Priceless AR and UA lessons from the billion-dollar company you don’t know, but should

Priceless AR and UA lessons from the billion-dollar company you don’t know, but should

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]

Monetization
Learning the art and science of achieving incredible organic growth from PicsArt

Learning the art and science of achieving incredible organic growth from PicsArt

Why many mobile ad experiences fail and how to make yours work [Digital Content Next]

Why many mobile ad experiences fail and how to make yours work [Digital Content Next]

Watching your back starts with knowing the sure signs of mobile ad fraud

Watching your back starts with knowing the sure signs of mobile ad fraud

How to compete (and win!) with Mobile Ad Intelligence

How to compete (and win!) with Mobile Ad Intelligence

Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist

Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist

Cracking ASO with Juanjo Monge of Lab Cave Games

Cracking ASO with Juanjo Monge of Lab Cave Games

The Year Of Going Global With Your App [EContent]

The Year Of Going Global With Your App [EContent]

User Acquisition
Innovative ways to use bots on messaging platforms featuring Falk Zimmermann of WhatsBroadcast

Innovative ways to use bots on messaging platforms featuring Falk Zimmermann of WhatsBroadcast

I’ve seen the future, and it is still mobile with Tune's Mobile Economist John Koetsier

I’ve seen the future, and it is still mobile with Tune's Mobile Economist John Koetsier

The Decade of the CMO with Ashu Garg, General Partner at Foundation Capital

The Decade of the CMO with Ashu Garg, General Partner at Foundation Capital

Why messaging will rule the marketing world with Djamel Agaoua, CEO at Viber

Why messaging will rule the marketing world with Djamel Agaoua, CEO at Viber

Danielle Levitas, SVP at App Annie: Growth marketing secrets - what the data reveals

Danielle Levitas, SVP at App Annie: Growth marketing secrets - what the data reveals

Harikesh Nair, Professor of Marketing at Stanford: Where growth will come from in 2020

Harikesh Nair, Professor of Marketing at Stanford: Where growth will come from in 2020

How an app developer perfected growth marketing to the point of making a trade of it

How an app developer perfected growth marketing to the point of making a trade of it

Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory

Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory

UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless

UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless

The Journey From Growth To Product with Reddit's Andreas Gross

The Journey From Growth To Product with Reddit's Andreas Gross

Creating Products That Your Customers Love is the Key to Success

Creating Products That Your Customers Love is the Key to Success

The Blockchain Revolution for the Digital Advertising World with Charles Manning of KOCHAVA

The Blockchain Revolution for the Digital Advertising World with Charles Manning of KOCHAVA

How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth

How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth

Life in the Fastlane - UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft

Life in the Fastlane - UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft

It’s All About the Data: Mobile Growth Through Programmatic User Acquisition

It’s All About the Data: Mobile Growth Through Programmatic User Acquisition

Finding the Perfect Blend of Data and Creative During the Different Stages of Growth

Finding the Perfect Blend of Data and Creative During the Different Stages of Growth

Connecting the Dots Between Monetization and Adding Value for the Advertiser

Connecting the Dots Between Monetization and Adding Value for the Advertiser

Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media

Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media

How to Rocket Your App to the Top of the App Store Charts

How to Rocket Your App to the Top of the App Store Charts

Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord

Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord

Growth Marketing Strategies with Aurelie Guerrieri from Akila One

Growth Marketing Strategies with Aurelie Guerrieri from Akila One

Leveraging Growth Channels and User Discovery with SeatGeek’s Shoji Ueki

Leveraging Growth Channels and User Discovery with SeatGeek’s Shoji Ueki

Launching and Repositioning Your App with SmartNews’ Fabien-Pierre Nicolas

Launching and Repositioning Your App with SmartNews’ Fabien-Pierre Nicolas

Understanding & Identifying the Untapped App Market with MobileGroove's Peggy Anne Salz

Understanding & Identifying the Untapped App Market with MobileGroove's Peggy Anne Salz

Defining and Achieving Success for Your Mobile App with Slyce's Nicole Harris

Defining and Achieving Success for Your Mobile App with Slyce's Nicole Harris

How to Grow Your App Business Organically with Ankit Chandra

How to Grow Your App Business Organically with Ankit Chandra

How to Effectively Target Your Mobile App Audience with Deniz Gezgin

How to Effectively Target Your Mobile App Audience with Deniz Gezgin

Increasing User Retention by Harnessing Your Content and Community with PicsArt’s Wilson Kriegel

Increasing User Retention by Harnessing Your Content and Community with PicsArt’s Wilson Kriegel

Understanding the Virtual Reality Landscape with TRIPP's Nanea Reeves

Understanding the Virtual Reality Landscape with TRIPP's Nanea Reeves

Why Data Analysis is Important for User Acquisition with Playtika's Jeet Niyogi

Why Data Analysis is Important for User Acquisition with Playtika's Jeet Niyogi

Emerging Monetization Trends in Gaming with Zynga's Ben Webley

Emerging Monetization Trends in Gaming with Zynga's Ben Webley

Data Strategies and App Virality with Match Group's James Peng

Data Strategies and App Virality with Match Group's James Peng

ASO Strategy, Tips and Trends with Uber's Dan Held

ASO Strategy, Tips and Trends with Uber's Dan Held